Latest Explainer Videos
Explainer Video Production in Bath, Bristol & the South West
Explainer Videos are engaging films that explain something concisely and straightforwardly – such as a new product or service, a complex piece of tech, a process, a policy, or a charitable cause or idea. They aim to effectively showcase the benefits you offer and the problem you can solve.
Explainer Videos are superb for targeting a specific audience and delivering key messages quickly and clearly. They can take many different forms, but Octopus Films specialises in live-action films which feature ‘real’ people. The aim is to build an emotional connection with your viewers and, as such, the tone is paramount
Using our industry expertise, we’ll constructively guide you to find the right approach for your audience. We will make proven, creative suggestions as to how we think the information will come across most effectively.
How we create an Explainer Video in 3 steps
Pre-Production
Intelligent planning and detailed pre-production are key. We'll map out a clear, informative storyline designed to help your audience quickly absorb the information. If needed, we can help with casting the perfect presenters and locations to ensure your message is entirely on-brand.
Production
High production values are crucial to gaining audience trust and credibility. We use the same camera and sound recording equipment whatever the budget – whether it’s for primetime BBC1 broadcast or a small budget explainer for a micro business.
Post Production
In post-production, our skilful editors use a subtle but effective combination of music, text, graphics and even sound effects to add an extra layer of polish and interest and help ensure that engagement levels are high.